Mind Green Lubrication Consolidate Brand Value - Remember Ye Wenxian, the initiator of the concept of "Green Lubrication"
China Business Daily/China Business Network (Reporter Xue Yudong) Ye Wenxian, Chairman of Jiangsu Zhongxun Hi-Tech Investment Group Co., Ltd., Chairman of Shanghai Kesai Des Jiamei Petroleum Group Co., Ltd., Chairman of Kesai De (China) Co., Ltd. The CPPCC News Agency won the title of "Excellent Grassroots CPPCC Member" in the theme activity of "The Most Beautiful Grassroots CPPCC Member". In 2016, he won the Kunshan "Commemoration of the 97th Anniversary of the May Fourth Movement and the 13th Top Ten Outstanding Youth" medal. In 2020, he won the China Technology Marketing Association Golden Bridge Award for Individual Excellence. His social positions include: Vice President of China Small and Medium Business Enterprise Association, Vice Chairman of China Specialty Oil (Wax) Production Technology Application Research Committee, National Innovation and Entrepreneurship Mentor, and Zhejiang University Honorary Entrepreneurship Mentor.
Fifteen years of entrepreneurship have created a green dream
On October 22, 2020, at the Golden Bridge Award Commendation and Reward Conference of China Technology Market Association, Ye Wenxian, chairman of Kesaides Jiamei Petroleum Group and chairman of Zhongxun Hi-Tech Investment Group, won the personal excellence award, which is a tribute to Ye Wenxian's 15 years of green Another affirmation and summary of the lubrication concept and the practice of green lubrication.
Zhongxun Hi-Tech Lubricant was selected as the strategic partner of the "2020 15th Annual Meeting of Chinese Small and Medium Enterprises".
Going back to June 28th 15 years ago, for Ye Wenxian, it was a day with special meaning in life. On this day, it means that he embarked on the road of entrepreneurship in the oil industry. At that time, Ye Wenxian was in his prime and full of vigor. At the age of 26, he had the entrepreneurial courage of a bull and a tiger, and he had a different thinking than that of the entrepreneurs of his generation. Marven Ye thought of the future of lubricating oil from the eyes of lubricating oil: will it remain the same? Will not. How will it change, what are the laws to follow, and in what direction?
The starry sky is 900,000,000 and 900 million, look up to the Big Dipper and know the capital. Ye Wenxian, who started his business soon after, has sorted out the development history of lubricating oil for about 300 years, and has a deeper understanding of the past, present and future of lubricating oil. In the spring of 2008, Ye Wenxian took the lead in putting forward the idea of ??"green lubrication" in the lubricant industry at an invitation to attend a high-level industry summit. He said that lubricating oil is the main boosting force of modern technology, especially the manufacturing industry, and along with the development of the times, it is inseparable and dependent on modern industry. In many high-end forums and industry summits since then, Ye Wenxian's view of "green lubrication" has been continuously supplemented, expanded and upgraded. He believes that with the continuous increase in the construction of an environment-friendly society and the development of resource-intensive industries, the industrial direction of "green lubrication" can be more in line with the development trajectory of the petroleum and chemical industries. Goal.
Jiamei Technology Intelligent Control Center has realized modern remote monitoring.
Ye Wenxian is not only the initiator of the concept of "green lubrication", but also a practitioner on the road of "green lubrication". With the formation and maturity of Ye Wenxian's concept of "green lubrication", the pursuit of the goal of "green lubrication" has become the unremitting pursuit and team mission of Kesaides Jiamei Petroleum Group and Zhongxun Hi-Tech Investment Group. While the two major brands of "Kercydes-Jiamei" and "Zhongxun Hi-Tech" continue to increase investment, they also pay special attention to the proposal of new thinking, the development of new technologies and the application of new tools. On the one hand, Ye Wenxian's team, through close cooperation with industry giants, scientific research institutes, and expert teams, listened to the suggestions and voices of all parties, and jointly discussed the realization path, optimization method and updated ideas of "green lubrication", and strived to be one of "green lubrication". The way to find constantly escalating solutions that conform to the laws of the market.
On the other hand, Ye Wenxian continuously strengthens the training of team professional ability, especially the training of R&D team members' ability to think about diffusion, ability to do things, and ability to capture. From the date of preparation for the construction of the new modern production base of Kesai Deskamei Petroleum Group, the new structure and new facilities of the group's R&D system have been planned and constructed simultaneously. At the same time, the introduction of new software, the training of new thinking and the purchase of new equipment for the R&D system of Kesai Deskamei Petroleum Group have also been placed on the agenda of the company's executives. In Kesai Des Jiamei Petroleum Group, the modern command and control center and production systems, storage and transportation systems have fully realized intelligent links. Production and subsequent processes are monitored in real time through the SPC (Statistical Process Control) program. During the production process All abnormal situations that occur can be found at the first time, and sent to the corresponding departments and their supervisors through the information system, and follow-up work can be followed up.
Ye Wenxian's R&D team has introduced the world's most advanced lubricant R&D and experimental equipment.
Commit to it, focus on it, and push it forward in an all-round way—this is the key and characteristic of Ye Wenxian's support, mastery and supervision of the work of the R&D team. With the personal participation of Ye Wenxian, the R&D team of Kesai Deskamei Petroleum Group has rapidly launched the upgrade of highly professional R&D courses including experimental design, new project teams and scientific research plans. Through repeated comparison of test data, they constantly correct and improve the direction and accuracy of research and development, and maximize savings in time division and adjustment, material selection and quantification, staffing and upgrading. In addition, the synthetic ratio and segment control in the manufacturing process of the finished product greatly reduce the work difference and improve the accuracy.
Ye Wenxian connected many important links of the R&D team with the relevant links of the production team and the quality control team in a multi-head series and seamless connection, coordinated and verified a series of work in the new product testing process on a global scale, and improved the reliability of a group of data. . Participating in R&D, production, quality control and other related work for many years, Ye Wenxian has continuously absorbed highly professional knowledge and ideas in R&D technology, quality control, "factor selection", "sequence determination" and "chart use" in industrial engineering. Continuous optimization, the application level has been brought into play to a great extent. When listening to the activity report of the quality improvement interest group, Ye Wenxian often raised inquiries or questions about the contents of the checklist, hierarchy method, scatter diagram, etc., until the reporter or the project leader fully explained it.
In the testing stage of new technologies, new projects, and new products, in order to grasp first-hand information, Ye Wenxian always took the lead in trying relevant new products on the vehicles he drove, and used his own driving experience to verify the relevant functions of the products. The data shows that the product experience data provided by Ye Wenxian has the most records, the most detailed and the most convincing data among the many vehicles within the Kesai Descar American Petroleum Group. As the leader of the team, Ye Wenxian devoted a lot of effort to the lubricating oil to travel far, run steadily and climb the steps on the green and low-carbon road.
Ye Wenxian and Kesai Des Jiamei Petroleum Group summed up "long-term lubrication", "high-efficiency lubrication" and "healthy lubrication" as the three elements that constitute "green lubrication". Through the long-term development of four series of automotive lubricants, industrial lubricants, marine lubricants and aviation lubricants, the group has successfully provided "reliable" products for metal processing, automobile manufacturing, vehicle maintenance, ocean transportation, aerospace and other industries. The common features of product series such as circulating lubricating oil, long-acting lubricating oil, and special-effect lubricating oil are that they do not use substances that affect health to avoid harm to the human body; do not use or produce packaging materials with poor degradation function and Products to avoid impact on the environment; do not produce low-efficiency, low-energy, low-cycle products with high replacement frequency, avoid damage to the brand, and avoid waste of user time and property.
Ye Wenxian won the Personal Excellence Award of the 10th China Technology Market Association Golden Bridge Award.
The brand has a soul, and its ethics are more constant
In order to make Kesai Des Jiamei Petroleum Group go far and steadily, and continuously precipitate and consolidate the brand achievements and brand culture of the enterprise in terms of "green lubrication", after Ye Wenxian's long-term planning, the group firstly builds a soulful brand culture to allow the enterprise to produce A steady stream of internal power for development. Secondly, through the construction of a warm integrity system, the brand will have a stronger and stronger market appeal. Thirdly, through the construction of a leading management system, the third-party certification can become a boosting force for the standardization of enterprises.
The soul is the original intention, and the soul embodies the essence. Ye Wenxian believes that since the Kesai Des Jiamei Petroleum Group has chosen and insisted on the road of "green lubrication", it must not turn back and move forward bravely. This is a pursuit and a realm. In the first few years of starting a business, a small number of team members were out of sync with Ye Wenxian in their understanding of the concept and pursuit of "green lubrication", and some even complained: "This road to 'green lubrication' is very hard and requires a lot of effort. The investment is slow and even risky, which runs counter to the 'quick money' thinking of most businessmen..."
As the leader of the team, Ye Wenxian made a vivid and profound metaphor when he guided his team: "In terms of family life and career development, fishing and fish farming are both good choices. There is a lake in front of us, and we are the Go back after a few nets, or stay for a long time to engage in aquaculture?" Since then, the entire group has formed a unified understanding of "green lubrication", which has increasingly become a common concept that unites them. Pursuit, belief and responsibility-become the characteristics and soul of the brand team of "Kersedes-Jiamei".
The birth of Kesai Des Jiamei Petroleum Group is the crystallization of the national new brand in Greater China - Zhongxun Hi-Tech Investment Group and the old technology enterprise from Germany - Kesai De Lubricating Oil. A few years ago, in the face of increasingly fierce market competition and the ever-changing international situation, Ye Wenxian, chairman of Zhongxun Hi-Tech Investment Group, decided to deepen the road of cooperation at home and abroad, implement the strategy of strong alliance in advance, and further increase lubricant oil from the technical level. market contribution. After Zhongxun Hi-Tech and Kesaide joined hands, the two major brands made efforts through the "Global R&D Center of Kesaides Jiamei Petroleum Group" to deeply integrate the "green lubrication technology" and "preservation lubrication technology" within the group, and to develop The "dual circulation" strategy of the two markets is simultaneously leading to in-depth.
Since 2020, on the one hand, Kesai Des Jiamei Petroleum Group has used its own unique "two major lubrication technologies" to target the existing application technologies and The current development thinking and the organization of scientific research forces to carry out further research and upgrades have achieved a number of index improvements in the lubrication performance and strength of their own products, making the products have remarkable resistance to high temperature, low temperature, chemical reaction and other aspects. improve. After the product was put into the market, the response was warm and welcomed by the majority of users. On the other hand, through the innovation of supply model, Kesai Des Jiamei Petroleum Group has increased the diversity of product series and met the needs of users at different levels. After the effective implementation of Ye Wenxian's multiple combinations, Kesai Des Jiamei Petroleum Group has realized the development of the trend and contrarian with the keen market insight and the ability to act in a timely manner.
He insisted that Qingshan would not relax, and Ligen was in the broken rock. Thousands of hardships and ten thousand blows are still strong, and Ren Er is wind from east to west from north to south. In the 15 years since he started his business, no matter how the market situation changes, Ye Wenxian's entrepreneurial sentiments, business principles and decision-making style have not changed. At the start-up stage, some people suggested that Ye Wenxian must learn to use the strategy of "spending some money" and spend some "public relations" expenses. Maybe it will be easier to get through the branch relationships, which will definitely be conducive to the opening of the sales situation. Some people even suggested to do something about "material replacement", "simplification of work" and "cost saving", so as to "reduce costs and increase efficiency" for enterprises. The essence of these "suggestions" is to cut corners or opportunistically, which are not desirable. Ye Wenxian also knows that such phenomena are commonplace, but as a principled, ethical and determined person in charge of an enterprise, Ye Wenxian decisively declined these "suggestions". He believes that a good atmosphere can only be formed over time, but a small action that is not desirable and a small incident that is not expected can often break the original intention and destroy the effort.
With the passage of time, the brand influence of Zhongxun Hi-Tech has been continuously improved, which has brought Ye Wenxian's career prosperity and brand appeal. Ye Wenxian sticks to the concept, eliminates interference, and steers the company and brand on the correct route, so that it can continue to fly to the deep blue and vast sky.
Culture speaks of self-confidence and planning can go high
The Chinese nation has profound cultural self-confidence, which is one of the foundations for the Chinese nation to stand in the forest of the world. Ye Wenxian deeply realized that the revitalization of national brands is inseparable from the nourishment, watering and cultivation of national culture. What is valuable is that while advocating national cultural confidence, Ye Wenxian and his team did not exclude the attraction and reference of excellent external elements.
In recent years, whether it is the previously established Zhongxun Hi-Tech Investment Group Co., Ltd. or the later born Kesai Des Jiamei Petroleum Group Co., Ltd., Ye Wenxian has a lot of management experience, development models and standard construction from other regions, other industries and other organizations. It can always take its essence to remove its dross and sublimate its value. From the single-brand operation at the beginning of the business, to today's multi-brand competition, from the initial small area development to today's nationwide layout, Ye Wenxian can always actively introduce and strictly implement ISO9001 (quality management system), ISO14001 (environmental management system) ), IATF16949 (special requirements for the organization and implementation of ISO9001 for production parts and related service parts in the automotive industry), and many international standards such as Mercedes-Benz (Mercedes-Benz), Porsche (Porsche), API (American Petroleum Association) and many other well-known third-party certification standards, promote quality construction from all angles and verify brand quality, fully integrate with the world, and upgrade synchronously with the world.
Today, Kesides Jiamei Petroleum Group, Zhongxun Hi-Tech Investment Group and Keside (China) Co., Ltd. managed by Ye Wenxian have taken more vigorous development steps and are advancing towards the "three-stage strategy": first, steady improvement The market of automotive lubricants, industrial lubricants, marine lubricants and aviation lubricants in Greater China; the second is to deploy the "automotive aftermarket" and advance to education and training, car maintenance and network platforms; the third is to formulate traditional energy and new energy The dual development plan of the brand continuously enhances the social influence of the brand and its contribution to the society.
Facing the ever-changing global economic situation, Ye Wenxian said that the ever-accelerating changes have become the new normal of the global economy. From changes, especially the big changes that are full of crises, to find the law, you will not miss the opportunity. There are still a lot of things to be done by Zhongxun Hi-Tech and Kesai Desi Jiamei, but first of all, it is necessary to base itself on the Chinese market, continuously tap the market potential through the "two cycles" inside and outside, lead the market consumption, and help social development. The second is to speed up the implementation of the "three-stage strategy" of Zhongxun Hi-Tech Investment Group, keep an eye on the energy industry, and seize the commanding heights of science and technology.
Ye Wenxian and his team are full of confidence in developing multiple brands, serving multiple levels, advancing into multiple regions, and radiating into multiple fields, helping the nation's rejuvenation, revitalizing national brands, and stepping into the new era with their heads held high. (Picture provided by the company)
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